Press Releases

White House Recognizes JTA CEO as Champion of Change

Jacksonville Transportation Authority CEO Nathaniel P. Ford Sr. has been named a “White House Transportation Champion of Change,” U.S. Transportation Secretary Anthony Foxx announced yesterday. Ford is one of 11 individuals from across the country honored by the White House for exemplary leadership and innovation in transportation.

Ford is being awarded for leading the overhaul of the JTA’s transportation system by implementing ROI, which has increased ridership, decreased travel times, and made safety upgrades to buses and stations. His efforts have transformed JTA into a more reliable, more efficient, and safer system for the people of Jacksonville.

“Public transportation is essential to the quality of life,” said Ford. “I am honored and grateful to be recognized as a White House Champion of Change for the implementation of ROI. This award belongs to the entire JTA team of professionals that I have the honor of working with. I want to thank the JTA Board of Directors, our staff and our customers.”

The Champions of Change program was created as an opportunity for the White House to feature individuals doing extraordinary things to empower and inspire members of their communities. This Champions of Change event will honor people who recognize these challenges in transportation, and have endeavored to solve them.

The event will be streamed live on the White House website. To watch this event live, visit on Tuesday, October 13 at 1:30 p.m. EST.

"The Route Optimization Initiative represents 21st Century transit innovations that our customers expect and deserve," said JTA Board Chairman Scott L. McCaleb. "I am honored to have Nat Ford as our CEO and extend my heartfelt congratulations to him for championing the change."

To learn more about the White House Champions of Change program, visit Follow the conversation at #WHChamps.