Press Releases

JTA Sets New Passenger Record

JTA recorded more than one million passenger trips in October. It’s the largest monthly passenger trip number in 10 years, and represents a 14 percent increase from October 2007. Factors that went into the record breaking ridership included high gas prices, a system redesign program, and the implementation of a market-driven approach in transit service.

“I’m excited about our transit system exceeding more than one million passenger trips in one month,” states Michael J. Blaylock, Executive Director and CEO.  “It proves that all the effort we have put into our system redesign and our market-driven approach is paying dividends in increased ridership.” 

For the past two years JTA has been engaged in a system redesign program. The extensive program has included community outreach sessions called Transit Talks, where transit officials held community meetings around the city gathering information from riders and non-riders about existing service and asking what the JTA could do to increase transit use. On-board and web-based surveys were also conducted to gather feedback about JTA services. The JTA Service Planning Department also studied the entire transit system looking for areas for possible route duplication as well as identifying areas where efficiencies could be found. 

JTA has also implemented a market-driven approach in planning new routes and making improvements to existing routes. For instance, a new commuter express service was developed transporting employees from the transportation hub at the Gateway Shopping Center on the northside to employment centers Downtown, the St. Johns Town Center and the Sawgrass Village in Ponte Vedra. Weekend service was added to AirJTA, the airport shuttle service which runs from downtown to the new River City Marketplace and JIA. 

Another success adding to the increase in ridership has been the lunchtime Riverside Trolley. The service runs along Riverside Avenue between the Landing and Five Points. The service is offered weekdays between 10:30 am till 2:30 pm. The first six months of service has averaged four times the original JTA ridership projections. 

“Now that gas prices have begun to decrease, we hope new riders who chose transit when gas was $4 a gallon will continue to choose JTA to save money and help contribute to a cleaner environment,” Blaylock added.  





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